Ariely talks of studies and all the silliness that is inside our head. This book poses more questions than it gives answers which is what I think Ariely wants. I feel he wants you to think about your decisions and why you make them.
A few experiments that I thought were interesting were the Lego experiment where they were seeing if Pay was a motivator for work. Also there was a good discussion on revenge. Being a Behavioral economist Ariely doesn’t beat around the bush when trying to find out how and why you act the way you do.
I recommend this book to anyone who enjoy social science. The book is fully of interesting studies and really has you thinking about the decision you make.