Zero to One

zero to one

Format: Dead Trees

Source: Public library

Rating : 3.25

Theil is a Stanford graduate.  He has been in and around lots of computer based companies.  He is a co-founder of PayPal and an early investor in Facebook.  With his unique insider’s position, he has written this short book to try to help up and coming entrepreneurs.  A few points he makes that I thought were pertinent; If you are making a product make sure it is 10x better than your competitor otherwise you will get lost in the mix, also if you are making a niche product start small, don’t try to capture the whole market immediately just service your niche customers thoroughly. This book would be a very beneficial read for anyone starting a technology company.  From pay to profit Theil does a good job of covering all the bases.



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